Minority Marketing and Communications Firm of the Year is presented to Sensis, a cross‐cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures.
While traditional marketing campaigns focus on the mass market or ethnic segmentation, Sensis long ago recognized the country’s ethnic diversity and the importance of crafting messaging that crosses cultural lines. Sensis started in Los Angeles in 1998 as a website development company with one employee.
Today it has 60 employees in four offices located in Los Angeles; Atlanta; Washington; and Austin, Texas and reported revenues of more than $24 million.